Designer and maker. Building with AI.

For the last seven years I've been a brand designer, building brands across healthcare. But the making started at the easel and never stopped — drawing, painting, sculpture, digital art, 3D, motion, and lately AI. I build tools, wire pipelines, and make in my free time whenever I can — I love to learn and experiment.

I make across every medium I can get my hands on — and let each new tool reshape how I make.

01
AI as a creative medium
Pushing what the tools can do · built in code
In practice

I don't just use AI — I build with it. The work below is branded lifestyle imagery: pack shots, colour systems, typography rules, and channel specs fed in as structured brand data, then generated through Gemini inside a node-based tool I built in React. Designers wire the pipeline — reference in, brand-rules check, generate, channel-fit, compliance, output — and get channel-ready lifestyle frames in minutes, not days. Last year I gave a talk, "AI for Designers," teaching the practice to my team.

Why I love it

AI is just the newest material on my bench. The same instinct that pulled me from graphite to oil to clay to 3D pulls me here: a new medium shows up and I have to make something with it — and, increasingly, build the tool that makes it.

branded lifestylebrand data inGeminibuilds in code
Act one — the tool I built
Node-based React Flow canvas — pack reference in, Gemini iterate out, Veo video at the end
The system, not a prompt box. Brand data — pack reference, colours, rules, channel specs — flows through a composable graph. Gemini generates and iterates the still; a Video node wires the keeper frame to Veo. Reference in, generate, iterate, output, animate — the user wires the graph; the graph runs.
Still to motion. Women’s 50+ Multi Gummy — pack reference in, Gemini iterates the hero still, Veo 3.1 animates it out. Nothing photographed; the full chain runs inside the tool in minutes.
How I built it — the full case study. The problem, the dead ends, the architecture decision, and the impact.
Read the case study →
Act two — client output · NACDS 2026 booth panels

The same pipeline, at trade-show scale — lifestyle panels and close-up heroes generated through CreativeLab for One A Day’s NACDS booth. Pack reference, brand colours, and segment briefs in; booth-ready environmental graphics out. Every frame below is Gemini output from structured brand data, not photography.

One A Day Teen Her — AI-generated breakfast lifestyle panel for NACDS booth
Teen Her · breakfast. Lifestyle panel — Teen Multi Gummy, morning kitchen scene.
One A Day Women’s Multi Gummy — AI-generated kitchen close-up for NACDS booth
Women’s Multi Gummy · kitchen. Close-up hero — gummy line, morning routine.
One A Day Men’s 50+ — AI-generated kitchen close-up for NACDS booth
Men’s 50+ · kitchen. Close-up hero — pack-forward, segment-specific scene.
Act three — exploring with the tools · product visualization
Generative product render
Generative product render
Generative product render
Generative product render
Generative product render
Generative product render

Product visualization — where I make the early calls on colour, form, and texture, fast. The tool accelerates the judgment; the judgment stays mine.

Storyboarding — narrative into image
Generative storyboard frame
Generative storyboard frame
Generative storyboard frame
Generative storyboard frame
Generative storyboard frame
Generative storyboard frame

Storyboarding — written narratives turned into vivid frames for stories and mood boards.

Science visuals — micro-cellular & lucid
Generative cellular science visual
Generative cellular science visual
Generative cellular science visual
Generative cellular science visual
Generative cellular science visual
Generative cellular science visual
Generative lucid science visual
Generative lucid science visual
Generative lucid science visual
Generative lucid science visual
Generative lucid science visual
Generative lucid science visual

Science visuals — micro-cellular and abstract imagery from a decade making sense of healthcare science. Using the tools to see, not just to generate.

02
Brand at scale
Brief to launch · identity · shelf · web
The work

I lead creative from the blank brief to launch — concepting the idea, art-directing the look, and driving it through to channel-ready execution across pack, film, social, retail, and web. Side by side with marketers, insights, animators, ecomm, copywriters, and producers — I hold the through-line so one idea stays whole as it fans out.

How I work

One visual system, every channel it needs to live on. The flagship work below is the new One A Day identity; the rest fans out across the digital shelf, a full brand launch, and line extensions — each with its own case study.

brief → launchintegrated campaigndigital shelfcross-functional
Act one — One A Day · new brand identity
“The ONE for you.” Women’s Multi Gummy launch animation — part of the identity system I led across the full portfolio.
One A Day new brand identity — portfolio lineup key visual, The ONE for you
Portfolio lineup. One identity across Women’s, Men’s, Kids, Prenatal, and 50+ — each segment, its own colour story inside the same system.
One A Day Men’s Multi key visual — blue brand field
Men’s. Gummy and tablet on the new blue brand field.
One A Day Kids Multi key visual — cyan brand field
Kids. Multi, Iron, and Probiotic gummies — three SKUs, one system.
The full One A Day launch — the case study. The system, the segment matrix, motion, and product renders across every channel.
Read the case study →
Act two — more brand work

Same discipline, different briefs — the digital shelf, a market entry, and a line extension. Each links to a full project write-up.

One A Day wellness line — digital shelf
One A Day · digital shelf
Wellness line product imagery, Amazon A+ modules, and ingredient-led BTF content — hero image to add to cart.
View project →
Iberogast launch site
Iberogast · U.S. launch
End-to-end brand entry — responsive site, mobile, retail merchandising, and mode-of-action motion.
View project →
MiraFAST soft chews pack with mixed berries on a purple brand field
MiraLAX · line extensions
One modular system, two launches — ~$79M+ combined retail sales, with MiraFAST designed in a three-week sprint.
View project →
03
Poster & illustration
Type & composition · digital illustration · brand
The range

Digital illustration is its own discipline — distinct from the hand-drawn work above. Vector, digital painting, and poster composition: type set with intent, compositions fought for, range across mediums. Conceptual and execution.

poster designdigital illustrationtypographyvector & 3D
Posters — type, colour, composition
Day 4 poster — a 3D particle-rendered head over op-art linework
Poster experiment — exploring type, color, and the overlap between 2D and 3D in one frame. I love seeing how far a single composition can go.
Typographic poster
Typographic poster
Typographic poster in yellow
Digital illustration & painting
Fire digital painting
Portrait, digital painting
Landscape, digital painting
Vector & 3D-digital
3D soft-body digital illustration
Mechanical cog vector illustration
Space scene digital illustration
04
3D & motion
Form · light · things in motion
The thread

I design things that move and things with dimension — from these explorations to launch films, stage-opener animation, and photoreal product renders built from one system for the digital shelf. Thinking in motion and form, not just static frames, is half of how a new technology gets shown to people. (The BOLD Breakthrough Tour below carries this into a full campaign.)

3D renderingmotion designanimationgenerative media
3D — particles & form
3D particle render
3D particle render
3D particle render
3D particle render — RS Atom
3D particle render
3D particle render
3D — particles, physics, texture, light. Renders made to chase a feeling, a frame at a time.
Experiments — particles in motion

I like to work in 3D — I love experimenting with particles and the interesting outputs that simulation can generate. These are some personal experiments playing with that.

Experimental particle & physics studies — playing with simulation, force, and form. Hover any to play.

05
Experiences you can walk through
The BOLD Breakthrough Tour · one idea, every medium
The point

The BOLD Breakthrough Tour is one idea taken across every medium it needed — identity, 3D, motion, a live stage, and the objects in your hand — and run for three years straight, held together by a single design system. It's the kind of integrated, end-to-end making I love most.

integrated campaignmotion + 3Dlive productionspatial / experiential
How one idea held for three years — the full case study. The brief, the system, and how it stayed coherent across every medium.
Read the case study →

Three years of events below. What follows is work from across the full run — virtual, hybrid, and in-person — so you’ll see different logo marks and identity treatments year to year. Same design system, three annual events.

Motion — the BOLD Ambition Tour films
BOLD 3D event banner
3D key-visual banner, built from the mark.

Stage films & animated identity — the motion that ran the room, built from the Cinema 4D storyboards below.

Cinema 4D storyboards & animated identity
Cinema 4D motion storyboard frame
Cinema 4D motion storyboard frame
Cinema 4D motion storyboard frame
BOLD branded notebook
BOLD merch — identity carried into objects attendees took home.
3D apparel render for the tour
3D apparel render — the mark carried onto merch.
Three years on stage — virtual → hybrid → in-person
BOLD tour event agenda and stage design
Live production across three consecutive years for a 200+-attendee event — the tour evolved from virtual to hybrid to in-person, and the design system carried it the whole way.
Stage presentation slide
Stage presentation slide
Stage presentation slide
Stage and presentation design — the narrative beats the audience walked through.
06
Fine art — where it started
Drawing · oil painting · sculpture, from life
Where it all started

Most designers stop at the screen. I started at the easel. The hand-skill — drawing, painting, and modeling from life — is the foundation everything else sits on. Seven years of commercial work later, it all still traces back to learning how to actually see.

drawingoil paintingsculptureclassically trained
Drawing — graphite & charcoal
Deer skull still-life drawing in graphite and charcoal
Portrait of Raven in graphite
Study of hands in graphite

From life — proportion, value, patience. Four years at the Art Students League of New York: render what you actually see, not what you think you know. It's the observational discipline under every design decision I make.

Oil painting
Plein air oil painting
Plein air — colour and light, kept immediate.
Figure colour study in oil
Figure colour study — edges and mixing.
Sculpture — clay, modeled from life
Clay portrait bust
Portrait bust — form in three dimensions.
Clay portrait bust
The spatial sense that informs packaging and space.